From her first magazine cover at 17

Nestled in the hustle and bustle of North London's Holloway Road, Vivien of Holloway stood as a unique fashion oasis for 15 glorious years. From a young age, Vivien shunned high street fashion, choosing instead to recreate the glamorous looks of her 1940s and 50s movie star icons.

Her shop became a destination for travelers worldwide, offering well-cut, classic pieces for every occasion. Her designs celebrate women's curves while maintaining a sassy and classic appeal. The range fits waists from 24 to 38 inches, with fabrics to suit all personalities. Whether you're seeking something fun and flirty for a picnic, elegant attire for the races, or a mother-of-the-bride outfit, Vivien has all bases covered.

Despite having no formal training, Vivien began experimenting with fashion at the age of 10, and by 14, she was selling her designs to friends. The ensuing decades were a whirlwind of travel, motherhood, and brand growth.

Celebrities quickly recognized the value of her unique designs. With her first magazine cover at 17, Vivien became a favorite among stylists. Four Radio Times covers and numerous red carpet appearances later, her childhood dream was realized with the opening of the Holloway store. At this shop, customers could experience a complete makeover with the help of carefully chosen style assistants or shop independently, completing their looks with designer accessories personally selected by Vivien from around the world.

  

To a thriving online business, recognised wordwide.

Although we have now closed our beloved physical shop after 15 wonderful years, Vivien of Holloway continues to thrive online, bringing our iconic vintage style to customers worldwide. Our online store remains dedicated to offering the same high-quality, timeless pieces that our customers have come to love.

From making doll clothes on her grandmother's Singer hand-crank sewing machine to running a company with four factories, Vivien's dream came to life.

"When I was a child I used to watch old movies of London with my mother and she told me stories of luxury and glamour of how she used to make the simplest alterations to invent new looks. Making pencil skirts with one simple seam up the back and a few darts. She used to wear my grandfather's trousers and shorten his coats to make Jackets. She made her own wedding dress but had to be sewn into it as she couldn't do zips. My father was always a great support joining in wherever he could to help out. He inspired a lot of great marketing ideas and taught me to laugh in the face of adversity. "